Description
Job Description and Responsibilities
At Brasfield & Gorrie, our purpose is building exceptional people, trusting relationships, great projects, and strong communities. We are one of the most respected and dynamic general contractors in the nation, and we’re looking for a Regional Marketing Director.
This position is a member of the Marketing Leadership Team (MLT) and is responsible for managing a team of marketing professionals and overseeing marketing strategy and efforts for multiple regions, which include the production of proposals, presentations, business strategy, coordination of sales information/materials and local communication efforts. The Regional Marketing Director champions the one company mindset, working with multiple offices.
If you work with us, you’ll be challenged and inspired, and you’ll be proud.
As a Regional Marketing Director, you will:
- Be responsible for ensuring the level of quality and accuracy for all marketing deliverables within assigned regions and upholding the standards set forth in the Brasfield & Gorrie brand standards
- Oversee efforts with Regional Operations and Business Development to support marketing strategy, including client meetings, tradeshows, special events
- Seek out and nurture strong relationships with specific external clients
- Hire, manage, develop and evaluate a team of marketing professionals
- Partner with division and regional management to develop division, client, and market sector business strategy
- Support management teams in closing new business deals
- Lead department or corporate initiative(s) by helping create, rollout, and maintain new marketing processes.
- Strategize with the Communications team and inform on public relations events and/or milestones involving assigned region(s)
- Remain up to date on trends within the market by researching potential clients, the construction industry, continually studying related publications, announcements, and events to provide recommendations
- Strategize with regional operations and business development on potential office locations/new divisions
- Produce and review pursuit closeout/cost reports, wins/workload reports, and Salesforce quality assurance
- Manage your region’s expenses associated with the marketing budget
- Hold an annual leadership/board position on a marketing or industry-related, local, or non-profit community organization
Successful Regional Marketing Directors at Brasfield & Gorrie:
- Champion Brasfield & Gorrie company culture
- Champion change process and motivate others to embrace change
- Strategize with regions to increase business development opportunities and attend events
- Have strong relationships within the local community and the ability to network
- Are knowledgeable of construction markets and business sectors
- Are depended on by regional presidents, division managers, chief estimators, and department heads
- Operate as a business owner; takes responsibility for the success of the department
- Are strong teachers who invests time and resources to train the next generation of leaders
- Display a high level of emotional intelligence
- Respected by colleagues and employees at all levels of the organization
- Demonstrate courage, boldness, and confident decision-making
The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requirements
Education - Skills - Knowledge - Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Public Relations, Communications or related field
- 13+ years of prior marketing experience in the AEC industry or in a similar field with 8-10 years of management experience
- Society for Marketing Professional Services CPSM Certification or another applicable certification is strongly preferred
- High proficiency in desktop publishing, presentation and other marketing related software, including Adobe Creative Suite (InDesign), Salesforce, Prezi, Canva, and OpenAsset
- Excellent writing, proofreading and editing skills
- Excellent presentation and public speaking skills
- Strong understanding of construction industry; Excellent knowledge of marketing fundamentals
Availability for frequent local and out-of-town travel (15-30%)
