Description

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Role Overview: 

The Proposal Specialist drives strategic proposal development initiatives to elevate Pfluger’s competitiveness and market position. This role leads the creation of compelling, well-crafted RFQs, high-impact interview materials, and strategic content that reflect the firm’s expertise and vision. As a key influencer in shaping how Pfluger presents its work, the Proposal Specialist ensures a cohesive, disciplined, and strategic approach across all RFQ efforts. Balancing strategy with execution, this individual leads with clarity and precision, delivering proposal strategies that strengthen client engagement, differentiate the firm, and support continued business growth.

Role & Responsibilities: 

Leadership & Marketing Alignment 

• Embody Pfluger’s core values. Consistently demonstrate the principles of Do What’s Right, Build Synergy, Make a Difference, and Never Settle in all professional activities.
• Serve as the firm-wide RFQ lead. Maintain awareness of active pursuits and project phases to ensure information is accurate and current.
• Manage and optimize RFQ workflows, balancing team workloads and ensuring timely and effective execution of marketing initiatives.
• Coach and support junior marketing staff, providing guidance and fostering a culture of collaboration and professional development.

Business Development & Client Engagement

• Lead and oversee the creation of Requests for Qualification (RFQs), including reviewing and interpreting submission requirements to ensure alignment with brand messaging, high-quality content, and visually compelling presentations.
• Support interview preparation and strategy for business development teams, ensuring compelling and effective client presentations that are aligned with brand messaging and overall market strategy.
• Champion data entry and maintenance of the firm’s client relationship management (CRM) system to support business development initiatives.

Content Strategy & Quality Control 

• Ensure consistency, clarity, and alignment across all proposal materials, including team resumes, project sheets, narratives, and supporting technical documentation.
• Serve as chief editor for RFQ content, reviewing and refining all proposal components to maintain high-quality writing, accuracy, and brand cohesion.
• Gather and validate information from internal teams to ensure accuracy and strengthen narrative quality.
• Translate complex concepts into clear, persuasive content tailored to client priorities and the target audience.
• Maintain and continually refine a library of standard proposal content, including resumes, project descriptions, and boilerplate materials to support efficient, high-quality proposal development.
• Collaborate on key marketing publication when proposal content intersects with broader messaging, including strategic storytelling around projects, people, and firm culture. 

Market Research & Innovation 

• Conduct research to understand trends, client priorities, and evolving industry expectations that inform proposal strategy and positioning.
• Stay informed on industry best practices in pursuit strategy and proposal development and incorporate innovative approaches into RFQ workflows.

Requirements

Experience & Qualifications:  

• Alignment with Pfluger’s purpose of “inspiring people to create a more meaningful human experience,” with a commitment to continuous learning and improvement.
• Demonstrated experience leading RFQ development, including managing workflows, overseeing teams, and producing high-quality writing.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with the ability to collaborate effectively and guide marketing staff.
• Exceptional editing skills with experience shaping and refining brand messaging and content.
• Working knowledge of CRM systems.
• A proactive and creative mindset with a passion for storytelling and marketing.
• Proficiency in Adobe Creative Suite and Microsoft Office products.  
• Bachelor’s degree in English, Communications, Business, Marketing, or a related field.
• Minimum of five years of relevant experience writing proposals or working in a similar proposal development or technical writing role.

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